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In some ways we\u2019re living the Golden Age of Ambition. Everyone has an idea, and in the Internet Age we all have the basic tools to take that idea to the market with a minimum of investment in terms of either time or money. It\u2019s easier to create an App, a web service, or a real-world business today than it ever was in the years past, and it\u2019s easier to market and advertise that business, too.<\/p>\n
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But do you know what the single biggest misconception about business in the Internet Age is? It\u2019s the belief that just because it\u2019s all easy, it\u2019s also effective<\/em>. Easy doesn\u2019t mean effective, and it never will. If you\u2019ve ever tried to market or promote your business on the Big Kahuna of social media platforms, Facebook, then you know this from bitter experience: It\u2019s the simplest thing in the world to promote yourself on Facebook. It\u2019s just that all too often those easy campaigns don\u2019t accomplish much. Here\u2019s five easy things you can do with your next Facebook campaign that will make your promotion and marketing much more effective.<\/p>\n <\/p>\n Tip 1: Stalk Your Audience<\/strong><\/span><\/p>\n \u00a0<\/strong><\/p>\n Your Facebook page has friends, and you\u2019ve joined appropriate lists and communities. Did you do that just for fun? No, you did it for research \u2013 now go do some. Find out what your audience is already clicking on, and more importantly, what they\u2019re sharing<\/em>. That\u2019s what you want. Get a clear idea on what people are reacting to, then swallow your pride and mimic it. Note, we didn\u2019t say rip it off<\/em> \u2013 just use it as a model.<\/p>\n <\/p>\n Tip 2: Don\u2019t Rely on Links<\/strong><\/span><\/p>\n <\/p>\n Review what you\u2019re putting out there on Facebook \u2013 it should be composed of no more than 10% links to other sites. While sending out interesting or amusing links to folks is a great way to build a community, original content that brings people to your<\/em> site should always be your focus.<\/p>\n <\/p>\n Tip 3: Get Ambitious<\/strong><\/span><\/p>\n <\/p>\n Don\u2019t view Facebook promotion as a chore \u2013 view it as an opportunity. Write blog posts that really explore a concept. Create a video \u2013 it\u2019s easier than you think. If you shoot for a Big Win and fail, you\u2019ll still end up with more on your plate than if you simply regurgitated the same link everyone else is sharing.<\/p>\n <\/p>\n Tip 4: Be Exclusive<\/strong><\/span><\/p>\n <\/p>\n Here\u2019s a good rule of thumb: If someone else sent you a link, don\u2019t count it as part of your own promotional work that day even if you pass it on. You don\u2019t want to just be a way station for other people\u2019s content. Becoming known as the place that shares content no one else is finding? That\u2019s valuable.<\/p>\n <\/p>\n Tip 5: Be Responsive<\/strong><\/span><\/p>\n <\/p>\n It is<\/em> social media, after all. Don\u2019t pre-schedule a week\u2019s worth of posts and then simply \u2018like\u2019 every comment. Respond! Respond thoughtfully, and conversationally. Offer your opinions and answer questions \u2013 and ask<\/em> questions. Building that community will be worth more than any number of re-shares.<\/p>\n <\/p>\n Facebook, like everything else, continues to be an evolving, moving target. You have to be prepared to move and evolve with it to get the most out of your Facebook campaigns.<\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" In some ways we\u2019re living the Golden Age of Ambition. Everyone has an idea, and in the Internet Age we all have the basic tools to take that idea to the market with a minimum of investment in terms of either time or money. It\u2019s easier to create an App, a web service, or a …<\/p>\nHope<\/span> you have enjoyed<\/span> this article, don’t forget to leave your comment!<\/strong><\/span>
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